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Salesforce Marketing Cloud Connect Essentials (MCC-201) is an exam that is designed for professionals who want to demonstrate their skills and knowledge in integrating Salesforce Marketing Cloud with Salesforce CRM. MCC-201 exam is a part of the Salesforce Marketing Cloud certification program and is intended for individuals who have experience in working with Salesforce Marketing Cloud and Salesforce CRM. It is a multiple-choice exam that tests the candidate's ability to configure and manage Marketing Cloud Connect.

The MCC-201 Exam is a valuable credential for professionals who work in marketing automation and Salesforce integration. It demonstrates their expertise in Marketing Cloud Connect and their ability to create a seamless experience for customers. It also shows their commitment to continuous learning and professional development, which is highly valued in the industry.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q27-Q32):

NEW QUESTION # 27
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

A. AMPscript
B. Personalization Strings
C. External Content
D. Dynamic Content

Answer: A,C

Explanation:
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/ampscriptUseCasesRetrieveRSSFeed.htm https://help.salesforce.com/s/articleView?id=sf.mc_ceb_external_content_blocks.htm&type=5

NEW QUESTION # 28
Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A. Distributed Sending
B. Einstein Content Selection
C. Marketing Cloud Connect
D. Distributed Marketing

Answer: A

Explanation:
To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use Distributed Marketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5

NEW QUESTION # 29
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation.
The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation' A. Q Split the existing activities into two separate automations.

A. Place a Verification Activity between the import and SQL Query activity.
B. Write a custom SSJS script to
C. Implement a Wait Activity to wait until the data extension is populated with records.
D. validate the row count of the staging data extension and send a notification email.

Answer: A

Explanation:
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system.
If the row count exceeds 1,000, the automation can be paused and a notification email can be sent.
This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day.
For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5
* Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5
* Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5
* Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5

NEW QUESTION # 30
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
B. Replace the current data extension with a new data extension configured with a Retention Period.
C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Answer: A,D

NEW QUESTION # 31
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

A. Define a Sender Profile
B. Define a Subscriber-specific From Name
C. Define a Delivery Profile
D. Define custom Reply Mail Management

Answer: A,C

NEW QUESTION # 32
......

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Latest MCC-201 Exam Notes, MCC-201 Reliable Mock Test

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q27-Q32):

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