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The Salesforce Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that must be answered in 105 minutes. Marketing-Cloud-Consultant exam covers a range of topics, including email marketing, automation, data management, and campaign management. To pass the exam, individuals must achieve a score of 65% or higher. Marketing-Cloud-Consultant Exam can be taken online or in-person at a testing center.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q97-Q102):

NEW QUESTION # 97
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Attribute Groups
B. Publication Lists
C. Data Filters
D. Query Activities

Answer: C

NEW QUESTION # 98
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

A. Rename and delete sandbox synchronized data extensions before connecting.
B. Configure Multi-Org settings to account for two production instances in Setup.
C. Update query activities that reference the synchronized data extensions.
D. Remove existing user mappings, attribute mappings, and tracking subscriptions.

Answer: C

Explanation:
Explanation
Before disconnecting the sandbox instance and connecting the production instance in the Cloud Kicks business unit, NTO should remove any existing user mappings, attribute mappings, and tracking subscriptions that are associated with the sandbox instance. User mappings define which Marketing Cloud users can access which Sales Cloud users' data. Attribute mappings define which Sales Cloud fields are used as subscriber attributes in Marketing Cloud. Tracking subscriptions define which Sales Cloud objects receive tracking data from Marketing Cloud sends. These settings should be removed before changing the CRM connection to avoid errors or conflicts. Additionally, NTO should update any query activities that reference the synchronized data extensions from the sandbox instance, as these will be different from the production instance synchronized data extensions. References:
https://help.salesforce.com/articleView?id=sf.mc_co_disconnect_a_salesforce_org_from_a_business_unit.htm&
https://help.salesforce.com/articleView?id=sf.mc_co_map_marketing_cloud_users_to_salesforce_users.htm&typ
https://help.salesforce.com/articleView?id=sf.mc_co_create_attribute_mappings_for_your_account.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_set_up_tracking_information_to_send_to_salesforce.htm&

NEW QUESTION # 99
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.

A. Tracking information for campaigns sent by each office.
B. Localized language and display options based on location and culture.
C. Support non-English responses with Reply Mail Management.
D. Localized physical mailing address displayed in the default email footer

Answer: A,B

NEW QUESTION # 100
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?

A. Salesforce Triggered Sends
B. Batch file dropped to SFTP
C. File import to data extension
D. Smart Capture form on website

Answer: A

NEW QUESTION # 101
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. A GUID or another generated ID for Contact Key.
B. A common field like Physical Address for Contact Key.
C. A number field such as subscriber's phone number for Contact Key.
D. An email address for Contact Key.

Answer: C

NEW QUESTION # 102
......

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Reliable Marketing-Cloud-Consultant Cram Materials | Marketing-Cloud-Consultant Valid Examcollection

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q97-Q102):

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