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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q155-Q160):

NEW QUESTION # 155
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Shared Data Extensions folder
B. In the Synchronized Data Extensions folder
C. In the Data Extensions folder with sharing enabled

Answer: C

NEW QUESTION # 156
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A. Configure Eastern Content Tagging to automatically tag stock art.
B. Import a metadata tag index for the stock art so the images are searchable
C. Select categories and content type from the import dropdown when importing images.

Answer: A

NEW QUESTION # 157
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Create one Entry Source for each messaging channel.
B. Ensure preferred channel is available in subscriber data.
C. Send both email and SMS to ensure subscribers get NTO's messages.

Answer: B

Explanation:
Explanation
Ensuring preferred channel is available in subscriber data is the correct answer. This option allows you to use dynamic content or decision splits in Journey Builder to honor the opt-in communication method of your subscribers. For example, you can use an attribute or a data extension field that indicates whether a subscriber opted-in via email or SMS, and then use that information to send them a welcome message through their preferred channel. Sending both email and SMS to ensure subscribers get NTO's messages is not a good option, as it may annoy or spam your subscribers who only opted-in for one channel. Creating one entry source for each messaging channel is not necessary, as you can use one entry source that supports both channels, such as API event or CloudPages form submit. You can learn more about this in the [Journey Builder Basics] module on Trailhead.

NEW QUESTION # 158
A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?

A. Filter Activity
B. Data Extract Activity
C. Journey Builder
D. Automation Studio

Answer: D

NEW QUESTION # 159
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers

A. Use explicit opt-in for any new web sign-ups.
B. Automatically opt-in all new customers.
C. Tell customers why they want to receive NTO emails.
D. Set expectations on send frequency and schedule.
E. Ask for detailed demographic information.

Answer: A,B,E

NEW QUESTION # 160
......

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Salesforce Marketing-Cloud-Email-Specialist Valid Exam Dumps: Salesforce Certified Marketing Cloud Email Specialist - Test4Cram Good-reputation Website

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q155-Q160):

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