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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 2	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 3	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 4	How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 5	Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 6	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 7	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 8	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 9	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 10	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 11	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 12	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 13	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

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Google Ads Video Professional Assessment Exam Sample Questions (Q46-Q51):

NEW QUESTION # 46
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

A. Link your Google Ads account to your Google Merchant Center account.
B. Have a clear call-to-action such as "Learn more."
C. Reach a broad audience with Dynamic video ads.
D. Add location extensions to focus on selected geographic locations.

Answer: B

Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.

NEW QUESTION # 47
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

A. Skippable in stream ads and CPV bidding
B. Bumper ads and CPV bidding
C. Bumper ads and CPM bidding
D. Skippable in stream ads and CPM bidding

Answer: A

Explanation:
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.

NEW QUESTION # 48
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

A. You should use cost-per-click bidding
B. You should use cost-per-view bidding
C. You should use cost-per-action bidding
D. You should use Maximize Conversions bidding

Answer: B

Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.

NEW QUESTION # 49
You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

A. By setting bumper ads as your preferred ad format for the campaign.
B. By implementing automatic placements from your existing Display campaign.
C. By disabling non-skippable in-stream ads.
D. By using 10 to 15 of the highest converting keywords from your Search campaign.

Answer: D

Explanation:
A: By using 10 to 15 of the highest converting keywords from your Search campaign.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options don't leverage the power of search intent.

NEW QUESTION # 50
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use smart bidding.
B. You'd use click-through rate.
C. You'd use Custom Intent Audiences.
D. You'd use conversion tracking.

Answer: D

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 51
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Valid Dumps Google-Ads-Video Book, Latest Test Google-Ads-Video Experience

Google Google-Ads-Video Exam Syllabus Topics:

2025 Valid Dumps Google-Ads-Video Book | Professional Google Ads Video Professional Assessment Exam 100% Free Latest Test Experience

Google Ads Video Professional Assessment Exam Sample Questions (Q46-Q51):

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