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Updated MKT-101 Testkings | MKT-101 Official Study Guide
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These MKT-101 exam question formats contain real, valid, and updated Salesforce MKT-101 exam questions that will assist you in Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam preparation and enable you to pass the challenging Salesforce MKT-101 Exam with good scores. The Salesforce MKT-101 questions are prepared by highly experienced professionals and, thus, are kept to the point and concise.
Salesforce MKT-101 is a certification exam for professionals who want to build and analyze customer journeys using the Marketing Cloud platform. It is a comprehensive exam that covers various aspects of marketing automation, including email marketing, social media marketing, and mobile marketing. MKT-101 exam is designed to validate your knowledge and expertise in using Marketing Cloud to create personalized and effective customer journeys.
Salesforce MKT-101 Exam covers a wide range of topics related to customer journey creation, management, and analysis using the Marketing Cloud. It tests the candidate's ability to create and manage personalized customer journeys, design and automate marketing campaigns, and analyze customer behavior and campaign performance using Marketing Cloud tools and features. MKT-101 Exam also covers topics related to email marketing, mobile messaging, social media advertising, and data management.
Salesforce MKT-101 certification exam is an excellent opportunity for marketing professionals to demonstrate their expertise in Marketing Cloud and enhance their career prospects. By passing MKT-101 exam, candidates can gain recognition for their skills and knowledge and open up new opportunities for advancement in their careers.
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Quiz 2025 Newest MKT-101: Updated Build and Analyze Customer Journeys using Marketing Cloud Testkings
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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q113-Q118):
NEW QUESTION # 113
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
- B. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- D. Create an API-driven process to put the data directly into the data extension when any data is changed.
Answer: C
NEW QUESTION # 114
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Make the email completely image based.
- B. Use custom corporate font to match their brand.
- C. Style alt text for when images do not display automatically.
- D. Add background colors that match branding.
Answer: B,C
NEW QUESTION # 115
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
- B. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- C. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- D. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
Answer: C
NEW QUESTION # 116
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Customer Data
- B. Event Registration
- C. Payment Details
- D. Venue Details
Answer: A,B
NEW QUESTION # 117
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found."
Which two steps should resolve the issue? Choose 2 answers
- A. Use the Import Wizard to point to rename the file on the FTP.
- B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
- C. Ensure the name of the file in the Import Activity matches the file name on the FTP.
- D. Change the file format from "comma separated value" to "tab delimited."
Answer: B,C
NEW QUESTION # 118
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