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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q23-Q28):

NEW QUESTION # 23
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?

A. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
B. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
C. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
D. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email

Answer: C

Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.

NEW QUESTION # 24
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
B. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
D. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.

Answer: A

NEW QUESTION # 25
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers

A. Filter Activity
B. Verification Activity
C. Data Extract Activity
D. Import Activity

Answer: A,B

Explanation:
Explanation
A verification activity is an automation studio activity that allows checking the record count or field value of a data extension and sending a notification email if it meets certain criteria. A filter activity is an automation studio activity that allows filtering records from a source data extension into a target data extension based on filter criteria. By using these two activities in an automation, NTO can monitor available coupon codes in their coupon data extension and send a notification email to their email specialist if the available coupon count falls below 500. An import activity is used to import data from an external file or data source into a data extension, which is not relevant for this use case. A data extract activity is used to extract data from a data extension or data view into a file, which is also not relevant for this use case. References:
https://help.salesforce.com/articleView?id=sf.mc_as_verification_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_filter_activity.htm&type=5

NEW QUESTION # 26
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

A. Re-entry anytime
B. Re-entry only after exit
C. No re-entry

Answer: A

NEW QUESTION # 27
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Create a Journey Goal to exit subscribers from the Journey.
B. Run a SQL Query at 12:30 a.m. to create a suppression list.
C. Create and enable a BLOCKOUT window in MobileConnect.
D. Run an Import Definition at 12 a.m. to create a suppression list.

Answer: C

Explanation:
#Comprehensive and Detailed Explanation: The Blockout Window in MobileConnect prevents SMS messages from being sent during specified hours, automatically holding messages for delivery until after the blockout period or discarding them based on configuration. It directly addresses the need to prevent delivery during nighttime hours.
#Why Other Options Are Incorrect:
* A and B: These are manual data management activities, not real-time or dynamic enough for Journey- based sends.
* C: Journey Goals relate to achieving a Journey outcome, not message send timing.
Exact Extract: Salesforce Help:MobileConnect Blockout Windows
"Use Blockout Windows to prevent SMS message delivery during certain times. Blocked messages can be discarded or queued for later delivery."
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NEW QUESTION # 28
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2025 Marketing-Cloud-Consultant: Marvelous Best Salesforce Certified Marketing Cloud Consultant Preparation Materials

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q23-Q28):

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