Salesforce Certified Marketing Cloud Consultant Valid Exam Materials & Salesforce Certified Marketing Cloud Consultant Latest pdf vce & Salesforce Certified Marketing Cloud Consultant Exam Practice Demo

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Salesforce Marketing Cloud is a powerful marketing automation platform that enables companies to build and execute personalized marketing campaigns across multiple channels. The Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is designed to validate the skills and knowledge required to implement and manage Marketing Cloud solutions. Salesforce Certified Marketing Cloud Consultant certification is ideal for marketing professionals, consultants, and developers who want to demonstrate their expertise in Marketing Cloud.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q59-Q64):

NEW QUESTION # 59
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

A. Import from Salesforce Report in Automation Studio
B. Synchronized Data Extensions with a filter
C. Event Data from the Entry Event in Journey Builder
D. All Subscribers, since these are synchronized in real time

Answer: B

Explanation:
* Synchronized Data Extensions via Marketing Cloud Connect allow syncing Salesforce objects (such as Leads, Contacts) into Marketing Cloud at near real-time speeds (approximately every 15-30 minutes).
To filter only customers with consent selected, they can configure a Filtered Data Extension based on the synchronized object.
* -
* Exact Extract from Salesforce Documentation:
* Source: Salesforce Help - Synchronized Data Sources Overview# "Synchronized Data Sources allow you to automatically sync Salesforce object data into Marketing Cloud. The sync interval can be configured up to every 15 minutes."
* Source: Marketing Cloud Connect Implementation Guide# "To target a subset of synchronized records, configure Filtered Data Extensions based on specific criteria, such as opt-in status or custom fields."
* -

NEW QUESTION # 60
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages failto send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

A. A Datorama instance to ingest their data
B. An Interaction Studio instance to ingest their data
C. An external system to receive and confirm callback and subscriptions
D. A Transactional Journey with the Not Sent Notification activity included

Answer: C

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - An external system to receive and confirm callback and subscriptions.
* Marketing Cloud's Transactional Messaging API supports Event Notification Service (ENS), where an external endpoint (callback URL) can subscribe to event notifications like "Not Sent."
* You need an external system capable of receiving real-time POST messages (JSON format) from Marketing Cloud and sending 2xx HTTP status responses to confirm receipt.
#Why others are wrong:
* A: There is no "Not Sent Notification activity" inside Transactional Journeys - it's API-based event notifications.
* B and D: Datorama and Interaction Studio are analytics and personalization tools, not real-time event handling systems.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Transactional Messaging Event Notification Service:
"An external system must be configured to subscribe to notifications and must be capable of responding to callbacks with an HTTP 2xx status. Event types include Sent, Delivered, Not Sent, etc." (Source:https://help.salesforce.com/s/articleView?id=sf.mc-transactional-api-event-notifications.htm)
-

NEW QUESTION # 61
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?

A. One parent BU with three additional private domains.
B. One parent BU and one child BU
C. One parent BU and two child BUs with their own Sender Authentication Packages.
D. One parent BU and three child BUs with their own Sender Authentication Packages.

Answer: D

Explanation:
Explanation
To recommend a scalable business unit hierarchy for Northern Trail Outfitters and its three subsidiaries, the consultant should suggest one parent BU and three child BUs with their own Sender Authentication Packages.
This will allow each subsidiary business to have their own branding, content, and subscribers, as well as access to aggregate reporting and shared subscribers from the parent BU. Each child BU should have its own Sender Authentication Package to authenticate its email sends with its own domain and branding. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5

NEW QUESTION # 62
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

A. Import the file to a list, using the 'add and update' method.
B. Import the file to a data extension, using the 'add and update' method.
C. Import the file to a data extension, using the 'overwrite' method.
D. Import the file to a list, using the 'update only' method.

Answer: B

Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.

NEW QUESTION # 63
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Stepjourney with Salesforce Campaign as an entry event
D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Answer: D

Explanation:
Querying Synchronized Data Extensions using a query activity allows for complex segmentation using multiple fields.This method ensures scalability and reliability when dealing with large datasets, such as one million contacts.After segmentation, the data can be sent via Email Studio Send Flow.
Reference:
Salesforce Help:Synchronized Data Extensions

NEW QUESTION # 64
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Salesforce Certified Marketing Cloud Consultant Valid Exam Materials & Salesforce Certified Marketing Cloud Consultant Latest pdf vce & Salesforce Certified Marketing Cloud Consultant Exam Practice Demo

Salesforce Marketing-Cloud-Consultant Practice Exam Pdf - Marketing-Cloud-Consultant Interactive Practice Exam

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q59-Q64):

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