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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q66-Q71):

NEW QUESTION # 66
Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.

A. Store Revenue
B. Store Purchases
C. New Store Revenue
D. Total Refunds
E. Average Purchase Value

Answer: A,B,E

Explanation:
The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:
* Option C (Store Revenue):Correct. Total revenue per store is a key metric.
* Option D (Store Purchases):Correct. Number of purchases per store is tracked.
* Option E (Average Purchase Value):Correct. Average order value per store is available.
* Option A:Incorrect. "New Store Revenue" isn't a standard metric; it's just "Store Revenue."
* Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/).
Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

NEW QUESTION # 67
Which of the following applies when using Send Time Optimization (STO)?

A. You can activate "STO" on the default scheduling or advanced scheduling page.
B. You can exclude specific hours in order to avoid contacts receiving emails at those times.
C. You can exclude duplicate email addresses.
D. You can configure the launch time for new contacts with no behavior history.

Answer: A

Explanation:
Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
* Option C:Correct. STO can be activated on either the default or advanced scheduling page when setting up an email campaign, allowing flexibility in configuration.
* Option A:Incorrect. STO uses historical behavior; new contacts without data default to a standard time, not a configurable one.
* Option B:Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
* Option D:Incorrect. STO doesn't allow hour exclusions; it optimizes based on past engagement patterns.The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO's activation options.References:SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/).

NEW QUESTION # 68
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.

A. Automated installation of the Web Recommender template in your Web shop
B. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
C. Automated installation of the Web Extend data collection scripts on your Shopify themes
D. Automated creation of Interactions programs for Shopify events

Answer: B,C

Explanation:
The Shopify plug-in for SAP Emarsys supports:
* Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.
* Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.
* Option A:Incorrect. Web Recommender templates require manual setup, not automated.
* Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" (https://help.emarsys.com/).

NEW QUESTION # 69
What are some of the ways bounces can be caused? Note: There are 2 correct answers to this question.

A. A soft bounce can result from a recipient putting the sender on their personal spam list.
B. A hard bounce can result from an email address that does not exist.
C. A hard bounce can result from an email rejected by the recipient's server firewall.
D. A soft bounce can result from a temporary server breakdown.

Answer: B,D

Explanation:
Email bounces in SAP Emarsys are categorized as soft or hard:
* Option B:Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.
* Option D:Correct. A hard bounce occurs when an email address doesn't exist, indicating a permanent delivery failure.
* Option A:Incorrect. Marking as spam typically results in a complaint, not a soft bounce.
* Option C:Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.The SAP Emarsys Help Portal under "Email Delivery" explains bounce types and causes.
References:SAP Emarsys Help Portal - "Email Delivery" (https://help.emarsys.com/).

NEW QUESTION # 70
You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?

A. Entry from program
B. Channel Engagement
C. Target segment
D. External event

Answer: C

Explanation:
For a one-off omnichannel program targeting VIP clients in the Automation Center:
* Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.
* Option B:Incorrect. Channel Engagement is not an entry node; it's a metric or condition, not a starting point.
* Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.
* Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.
References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).

NEW QUESTION # 71
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C-C4H22-2411 Exams Torrent - Training C-C4H22-2411 Solutions

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q66-Q71):

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