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Salesforce MKT-101 Certification Exam is designed to help marketing professionals build and analyze customer journeys using the Marketing Cloud platform. MKT-101 exam covers various topics related to Marketing Cloud, including email marketing, mobile marketing, social media marketing, and advertising automation.

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Individuals who pass the Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) certification exam demonstrate to their employers and clients that they have the knowledge and skills necessary to succeed in the industry. ExamPrepAway is aware that preparing with outdated Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) study material results in a loss of time and money.

Salesforce MKT-101 is an important exam that provides marketers with the skills and knowledge needed to create effective customer journeys using Marketing Cloud. It covers a range of topics related to marketing automation, data management, and customer engagement. Those who pass the exam will gain a valuable credential that demonstrates their expertise in marketing automation and their ability to create personalized customer journeys that drive revenue growth.

Salesforce MKT-101 Exam covers a range of topics, including the basics of Marketing Cloud, creating customer journeys, designing and sending emails, managing data, and analyzing results. MKT-101 exam is intended for both business and technical professionals who work in marketing, sales, or customer service.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q87-Q92):

NEW QUESTION # 87
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Advertising Studio
B. Einstein Engagement Scoring
C. Google Analytics 360
D. Mobile Studio

Answer: A

Explanation:
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across various channels, such as display, social, and search. It can also leverage Marketing Cloud data and segments to target or suppress audiences based on their engagement behavior. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&type=5

NEW QUESTION # 88
Each time Northern Trail Outfitters sends their monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?

A. Send Throttling
B. Send Flow
C. Send Email Activity
D. Triggered Send

Answer: A

NEW QUESTION # 89
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Purge the current records and carry on with new keys sourced from Sales Cloud.
B. Identify what key the customer wants and have the MC Contact model control it.
C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
D. Get existing records updated with new Keys sourced from Sales Cloud instance.

Answer: A,D

NEW QUESTION # 90
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
C. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Answer: C,D

NEW QUESTION # 91
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A. Based on Recipient test Data Extension
B. Based on Subscriber Preview List or Data Extension
C. Based on Preview

Answer: B

NEW QUESTION # 92
......

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MKT-101 Latest Exam Cram & Detailed MKT-101 Answers

Detailed MKT-101 Answers - Reliable MKT-101 Study Notes

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q87-Q92):

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