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Salesforce Certified Marketing Cloud Consultant exam is intended for professionals who have experience in marketing and have already been working with the Salesforce platform. Marketing-Cloud-Consultant exam is designed to test a candidate’s knowledge of the marketing automation tools, analytics, and data management features of the Salesforce Marketing Cloud platform. A successful candidate will have a deep understanding of how to use the platform to create targeted marketing campaigns and track their effectiveness.

Salesforce Marketing-Cloud-Consultant Exam is designed to test your knowledge and expertise in the Marketing Cloud platform. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that you need to answer in 105 minutes. The questions cover a wide range of topics such as email marketing, mobile messaging, data management, analytics, and more. To pass the exam, you need to score at least 68%.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q80-Q85):

NEW QUESTION # 80
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'

A. Create an auto-suppression list populated with the known email addresses.
B. Create an exclusion list with the known email addresses.
C. Populate a list using a query to exclude the subscriber key.
D. Create an auto-suppression list populated with subscriber keys.

Answer: A

Explanation:
Explanation
An auto-suppression list populated with the known email addresses can be used to ensure none of these competitors receive their emails. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain.
References: https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5

NEW QUESTION # 81
A customer asks why the send time values with an email are not being added to a Send Log.
Which two actions would successfully write send time variable to their Send Log?

A. Enable send logging to a data extension during send process.
B. Match an AMPscript variable name to a Send Log field.
C. Use the WriteToLog() AMPscript function in the content.
D. Ensure the send log is linked in an attribute group.

Answer: A,B

Explanation:
Two actions that would successfully write send time variables to their Send Log are:
* Match an AMPscript variable name to a Send Log field. This action will allow the customer to write the value of an AMPscript variable to a corresponding field in the Send Log data extension. For example, if the customer has a Send Log field named ProductName and an AMPscript variable named
@ProductName, then the value of @ProductName will be written to the ProductName field in the Send Log.
* Use the WriteToLog() AMPscript function in the content. This action will allow the customer to write one or more values to a specified field in the Send Log data extension using an AMPscript function. For example, if the customer wants to write the value of @ProductName and @ProductPrice to the ProductInfo field in the SendLog, they can use WriteToLog("ProductInfo",@ProductName,@ProductPrice) in their content.
Ensuring the send log is linked in an attribute group is not necessary for writing send time variables to their Send Log, as it is only used for creating relationships between data sources in Contact Builder. Enabling send logging to a data extension during send process is not an action that would write send time variables to their Send Log, as it is only a setting that enables or disables send logging for a specific email send. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_write_to_the_send_log.htm&type=5

NEW QUESTION # 82
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

A. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
B. Contact Data using Synchronized Data Sources
C. Journey Data queried from main data extension
D. Journey Data using CRM Report Import Activity to Salesforce Data Extension

Answer: B

Explanation:
Explanation
To provide near real-time data in a 30-day welcome journey, Northern Trail Outfitters should use contact data using synchronized data sources. This will allow them to access the most up-to-date data from their CRM system in decision splits and other journey activities. Journey data is static and based on the entry source data extension, which may not reflect recent changes in CRM. Contact data mapped through profile attributes or imported from CRM reports may not be as timely or accurate as synchronized data sources. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5

NEW QUESTION # 83
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registeredfor an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
(Choose 2 answers)

A. Outbound
B. Text Response
C. Data Capture
D. Info Capture

Answer: B,C

Explanation:
* Text Response templates allow recipients to reply to an SMS message, and MobileConnect can handle that reply.
* Data Capture templates allow you to store the SMS reply into a specific Data Extension for further processing, especially when using AMPscript.
Info Capture is used for form-style step-by-step conversations, not one-shot responses. Outbound is simply for sending SMS messages, without expecting or processing replies.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - MobileConnect Message Templates
# "Use Text Response to receive responses from subscribers and store those responses in a data extension with Data Capture templates." Source: Salesforce Help - Data Capture for SMS Responses
# "Data Capture templates in MobileConnect enable collection of information from subscribers directly into a data extension for further use."

NEW QUESTION # 84
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
B. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
C. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
D. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

Answer: A

NEW QUESTION # 85
......

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q80-Q85):

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