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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q120-Q125):

NEW QUESTION # 120
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
B. Create child business units for each brand and nest another level of child business units for GEOs.
C. Create and apply folders with naming conventions in the current account to keep track of brand assets.
D. Create one child business unit for the other brands to share but apply folders and naming conventions.

Answer: B

Explanation:
Organizing business units in Salesforce Marketing Cloud for a company with multiple brands and global presence involves creating a structure that allows for brand and regional specific strategies while maintaining centralized control at the enterprise level.
Create child business units for each brand: This setup allows each brand under the Northern Trail Outfitters umbrella to manage its marketing autonomously while leveraging shared resources and aligning with overarching business strategies.
Nest child business units for GEOs under each brand: This further categorization allows for localized marketing strategies tailored to geographical nuances, enhancing target marketing efforts and regional compliance.
Reference: https://help.salesforce.com/

NEW QUESTION # 121
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A. CloudPages must use the SAP domain
B. Purchase a new SAP for de-special.ntmarketing.com
C. CloudPages must use pages.ntmarketing.com
D. Purchase a new private Domain for use in CloudPages

Answer: D

Explanation:
Purchasing a new private domain for use in CloudPages allows the admin to use a customized domain name for CloudPages, such as de-special.ntomarketing.com. This domain can be different from the SAP domain, which is used for email branding and deliverability. The other options are not feasible or correct.

NEW QUESTION # 122
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A. Add Only
B. Overwrite
C. Update Only
D. Add/Update

Answer: B

Explanation:
Given that the customer's product catalog changes daily with products being added and removed, the import type that should be used is A. Overwrite. This import type will replace the existing data in the data extension with the new data from the CSV file each morning, ensuring that the data extension always reflects the most current product catalog without any outdated entries.
Reference: Salesforce Help - Import Types

NEW QUESTION # 123
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A. Correct syntax is used on any AMPScript in the email's code.
B. Each content area specified in a dynamic content rule exists.
C. Grammar and spelling in the email text is correct.
D. Personalization strings map to attributes or data extension fields
E. Words or phrases used may trigger spam filters.

Answer: A,B,D

Explanation:
In Salesforce Marketing Cloud, the Validate functionality in Email Studio is designed to check specific technical elements of an email to ensure it is correctly configured before sending. The Validate function will check the following items:
A). Each content area specified in a dynamic content rule exists. This check ensures that all content areas referred to by dynamic rules are correctly linked and available, preventing errors when the dynamic content is supposed to display based on subscriber attributes or behaviors.
D). Correct syntax is used on any AMPScript in the email's code. Validate function checks for syntax errors in AMPScript code within the email. This is crucial as it prevents runtime errors that could occur when the email is processed, ensuring that all scripting functions as intended to provide personalization and dynamic content.
E). Personalization strings map to attributes or data extension fields. This ensures that all personalization strings used in the email correctly correspond to attributes or fields in the data source, thereby guaranteeing that personalization and dynamic content display correctly.
These checks are fundamental for ensuring the technical accuracy of the email content, scripting, and personalization, aiding in delivering a high-quality and effective email campaign.
References:
Salesforce Marketing Cloud Email Studio Documentation

NEW QUESTION # 124
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A. Apply the administrator and Marketing Cloud Administrator permission sets to user
B. Apply the Marketing Cloud for AppExchange User option as well
C. Reset al passwords to force new tokens
D. Apply the appropriate user mappings in the CRM configuration

Answer: D

Explanation:
To resolve the issue of "Insufficient User Permissions" while setting up Marketing Cloud Connect, the action that should correct this issue is to apply the appropriate user mappings in the CRM configuration. This involves ensuring that the Salesforce user is correctly linked with the Marketing Cloud user credentials and roles. The error indicates a mismatch or an incomplete configuration in linking Salesforce and Marketing Cloud users, which user mappings can correctly align.
Reference: Salesforce Help - Marketing Cloud Connect Setup

NEW QUESTION # 125
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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q120-Q125):

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