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To pass the MKT-101 certification exam, candidates must demonstrate their knowledge of Marketing Cloud's core features and functionality, as well as their ability to use these tools to create effective customer journeys. Build and Analyze Customer Journeys using Marketing Cloud certification is a valuable credential for anyone who wants to work in the field of digital marketing or customer experience management.

To take the Salesforce MKT-101 certification exam, candidates must have a solid understanding of basic marketing concepts and experience using Marketing Cloud. MKT-101 Exam is a multiple-choice test that consists of 60 questions and lasts for 90 minutes. Candidates must achieve a passing score of at least 68% to obtain the certification. With the Salesforce MKT-101 certification, marketing professionals can demonstrate their expertise in Marketing Cloud and advance their career in this rapidly evolving industry.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q118-Q123):

NEW QUESTION # 118
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. Datorama
B. Data Studio
C. MuleSoft Anypoint Platform
D. Data Connector

Answer: C

Explanation:
To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP.

NEW QUESTION # 119
Which one in NOT an offline tactic for capture email addresses?

A. Acquisition associated with a receipt or ticket delivery
B. Request email during checkout
C. Acquiring email for loyalty programs in store
D. Surveys at the counter
E. Inbound Sales calls

Answer: D

NEW QUESTION # 120
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A. Marketing Cloud Regional or Local Administrator
B. Marketing Cloud Channel Manager
C. Marketing Cloud Email Marketing Manager
D. Marketing Cloud Administrator

Answer: B,D

NEW QUESTION # 121
NTO would like to create a landing page that displays subscribers information pass to it from
email link on the page, This page contains a smart capture form,NTO would like to require
email address and reply date and response for subscriber's completing the form, how should
NTO will set the data extension

A. crate a data extension with email address reply date and responsefields as null able
B. create a data extension with email address, reply date and response fields as non-null able
C. create the data extension with email address as the primary key and reply date and response fields as nullable
D. create a dataextension with email address as non-nullable and reply date and response fields as nullable

Answer: B

NEW QUESTION # 122
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A. The template must be approved before updates are reflected.
B. 'Update Email Now' needs to be applied to each email.
C. The email must be recreated using the updated template.

Answer: B

NEW QUESTION # 123
......

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Valid free MKT-101 exam answer collection - MKT-101 real vce

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q118-Q123):

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