Free PDF Google - Useful Google-Ads-Video - Google Ads Video Professional Assessment Exam Test Online

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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 2	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 3	Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 4	Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 5	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 6	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 7	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 8	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 9	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 10	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 11	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

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Google Ads Video Professional Assessment Exam Sample Questions (Q13-Q18):

NEW QUESTION # 13
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

A. Because consumers use online video for information gathering before making a purchase.
B. Because online video lets consumers quickly compare similar businesses at once.
C. Because online video lets consumers browse large product and service inventories they may want to purchase form.
D. Because consumers use online video to seek out the best deals on specific products and services.

Answer: A

Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.

NEW QUESTION # 14
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

A. Remove audience restrictions with run of network targeting.
B. Engage with website visitors by adding the Life Events audience type.
C. Re-engage with existing customers by adding Custom Audiences.
D. Add Demographics Audiences to re-engage with existing customers.

Answer: A

Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.

NEW QUESTION # 15
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use smart bidding.
B. You'd use Custom Intent Audiences.
C. You'd use conversion tracking.
D. You'd use click-through rate.

Answer: C

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 16
For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

A. In order to avoid having the campaign not run at all.
B. In order to make sure the reach of the campaign won't become restricted.
C. In order to make sure there's no limit on the types of video formats served.
D. In order to prevent the average cost-per-view from increasing.

Answer: B

Explanation:
A: In order to make sure the reach of the campaign won't become restricted.
Overlaying multiple audience targeting options can narrow down the audience too much, limiting reach.
Keeping them separate allows for broader targeting and better reach.
The other options are not the primary reason to keep audience solutions separate.

NEW QUESTION # 17
A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

A. By surfacing comparisons to potential customers in similar businesses.
B. By reaching potential customers in decision making moments.
C. By reaching potential customers and keeping the brand top of mind.
D. By influencing potential customers in opinion shaping moments.

Answer: C

Explanation:
D: By reaching potential customers and keeping the brand top of mind.
Awareness campaigns aim to increase brand recognition and recall.
Google Video campaigns help reach a broad audience and reinforce brand messaging.
The other options describe other marketing goals.

NEW QUESTION # 18
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Free PDF Google - Useful Google-Ads-Video - Google Ads Video Professional Assessment Exam Test Online

Google Google-Ads-Video Exam Syllabus Topics:

Exam Google-Ads-Video Dump & Study Google-Ads-Video Group

Google Ads Video Professional Assessment Exam Sample Questions (Q13-Q18):

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