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Salesforce Marketing-Cloud-Email-Specialist certification exam is an excellent way for professionals to validate their expertise in email marketing and their ability to use Salesforce Marketing Cloud effectively. Salesforce Certified Marketing Cloud Email Specialist certification exam covers a wide range of topics, including email marketing best practices, email marketing strategy and planning, email campaign creation and management, and email deliverability. Salesforce Certified Marketing Cloud Email Specialist certification is ideal for marketing professionals who want to demonstrate their skills and knowledge in email marketing, and who want to differentiate themselves from their peers.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q46-Q51):

NEW QUESTION # 46
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

A. The subscriber can reply with 'opt out" in the email body to be removed.
B. The email is commercial and not required to contain an opt-out link.
C. The email is transactional and not required to contain an opt-out link.
D. The subscriber can mark the email to signify it is spam.

Answer: C

NEW QUESTION # 47
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A. Review opens and clicks activity summaries.
B. Export the journey email analytics.
C. Define a goal for each journey.

Answer: C

Explanation:
To easily track the performance of Northern Trail Outfitters' (NTO) interest and profile data capture journeys, the marketers should define a goal for each journey. Defining a goal in Journey Builder allows marketers to set specific outcomes they want to measure, such as form submissions or purchases. This enables them to evaluate the conversion rates and overall effectiveness of the journeys by comparing the actual results against the set goals.

NEW QUESTION # 48
A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A. Configure Web Collect to return an error message for any email address that does not conform to standard conventions
B. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
C. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

Answer: D

NEW QUESTION # 49
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. 'Subscribers Not Sent To* report
B. _sent Dataview
C. Not Sent Tracking Extract

Answer: C

Explanation:
The Not Sent Tracking Extract in Salesforce Marketing Cloud provides detailed information about subscribers who were part of the send audience but did not receive the email. This extract can be configured in Automation Studio to automatically generate and analyze the list of subscribers who did not get the expected emails. Reference: Salesforce Marketing Cloud Documentation on Tracking Extracts.

NEW QUESTION # 50
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A. Multi-Step
B. Single Send
C. Transactional Send

Answer: A

Explanation:
A Multi-Step journey is best suited for testing Einstein Recommendations against static product recommendations in a product return confirmation email. This type of journey allows you to set up a series of steps or stages, including A/B testing or split activities, to test different content variations and measure their performance over time. By using a Multi-Step journey, NTO can create different paths within the journey for recipients to receive either Einstein Recommendations or static recommendations. The results can then be compared to determine the more effective recommendation strategy.

NEW QUESTION # 51
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New Marketing-Cloud-Email-Specialist Test Questions & New Marketing-Cloud-Email-Specialist Exam Cram

New Marketing-Cloud-Email-Specialist Exam Cram & Latest Marketing-Cloud-Email-Specialist Learning Materials

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q46-Q51):

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