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Salesforce MKT-101 is an exam that focuses on building and analyzing customer journeys using Salesforce Marketing Cloud. MKT-101 exam is designed for professionals who want to demonstrate their expertise and knowledge of the tools and features available in Salesforce Marketing Cloud to build and analyze customer journeys. It is also suitable for individuals who want to enhance their skills and advance their careers in the field of digital marketing.

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Salesforce MKT-101 Exam is a multiple-choice exam that consists of 60 questions, and candidates have 90 minutes to complete it. MKT-101 exam is available in English and costs $200. Candidates who pass the exam will receive a Salesforce Certified Marketing Cloud Journey Builder and Analyst credential, which demonstrates their expertise in building and analyzing customer journeys using Marketing Cloud.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q125-Q130):

NEW QUESTION # 125
What is triggered automation?

A. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
B. An automation that is initiated when a designated value in a data extension is changed
C. An automation that is triggered based on a schedule that has been defined
D. An automation that triggers an email to be sent based on a user Initiated Email definition

Answer: A

NEW QUESTION # 126
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:

A. Automation Studio
B. Journey Builder
C. Scheduled Send Emails
D. Predictive Email

Answer: A

NEW QUESTION # 127
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

A. Authenticate email sending to distinguish it from spammers.
B. Ensure the spam complaint rate is between 1% and 3%.
C. Purchase lists from companies that guarantee users have opted in.
D. Encourage subscribers to add the company's sending domain to their contacts.
E. Exclude old or inactive email addresses.

Answer: A,D,E

NEW QUESTION # 128
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Tracking tab in Journey Bulkier
B. Pending tab in Content Builder
C. Overview tab in email Studio

Answer: B

NEW QUESTION # 129
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?

A. SQL Query
B. Guide Template Language
C. Personalization strings
D. AMPscript

Answer: D

NEW QUESTION # 130
......

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q125-Q130):

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