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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q84-Q89):

NEW QUESTION # 84
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A. Add custom fields not included in the Send Log Template
B. Apply an appropriately-scoped Data Retention period
C. Log attribute data necessary for auditing communications
D. Set the period to a fixed date in the Data Retention Policy
E. Log all variable data captured in emails at send time

Answer: A,B,C

Explanation:
For long-term success with Send Log data extension:
Data Retention: Implement a scoped retention policy to manage the size of the send log by periodically purging older entries. This prevents database overloads and maintains performance.
Custom Fields: Enhance the send log by adding custom fields not included in the default template. This customization allows for capturing specific data points relevant to NTO's needs.
Log Auditing Data: Ensure that all necessary attribute data for auditing communication effectiveness and compliance is logged. This includes variables like send context, subscriber responses, and engagement metrics.
Reference: Salesforce Marketing Cloud Send Logging

NEW QUESTION # 85
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A. A journey can be connected to one or more Campaigns.
B. The DM administrator Profile is required to access Distributed Marketing.
C. Default options can be set up for the greeting in the email.
D. Business users can select any email at the time of sending.
E. Messages can be sent to Contacts, Leads, and Person Accounts.

Answer: A,C,E

Explanation:
When setting up Distributed Marketing, several considerations are essential:
B). Default options can be set up for the greeting in the email: This allows customization of the greeting line within the email templates, providing a personalized touch for recipients.
C). A journey can be connected to one or more campaigns: This functionality supports the integration of Distributed Marketing journeys with multiple campaigns, enhancing targeting and segmentation capabilities.
E). Messages can be sent to Contacts, Leads, and Person Accounts: Distributed Marketing allows sending messages to a diverse range of recipient types, which expands the flexibility and reach of marketing efforts.
Reference: Salesforce Help - Distributed Marketing Setup

NEW QUESTION # 86
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Advanced Audit Trail
B. IP Whitelisting
C. Field Level Encryption
D. Single Sign on Authentication

Answer: B

Explanation:
To enhance security against unauthorized API access, Northern Trail Outfitters should:
Enable IP Whitelisting: This security feature restricts API access to Marketing Cloud from only those IP addresses that are pre-approved. This method significantly reduces the risk of malicious access from unrecognized sources.
Configuration: Administrators can configure IP Whitelisting in the Setup area under Security Settings, specifying which IP ranges are allowed to initiate API calls to the account.
Reference: Salesforce Marketing Cloud IP Whitelisting Documentation

NEW QUESTION # 87
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

A. Send Logging is available for A/B tests
B. Correct Send Log template is selected
C. Send logging is enabled for the send
D. Data retention settings is specified

Answer: C

Explanation:
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.

NEW QUESTION # 88
Which two statements are correct about Send Logging?
Choose 2answers

A. AMP script can be used to pull data from Send Logs for use within emails.
B. SQL Query Activities can reference Send Logs in combination with system data views.
C. Send Log data extensions are archived automatically based on retention settings.
D. A business unit can support up to three Send Logs.

Answer: A,B

Explanation:
Regarding Send Logging in Marketing Cloud:
B). AMPscript can be used to pull data from Send Logs for use within emails: AMPscript can retrieve and display data stored in Send Logs during email sends, allowing for dynamic content based on previous interactions.
C). SQL Query Activities can reference Send Logs in combination with system data views: SQL Query Activities enable more complex data retrieval and analysis, including combining Send Log data with other system data views for comprehensive reporting and segmentation.
These points underscore the functionality and utility of Send Logs in enabling dynamic content and deeper data analysis within Marketing Cloud.
Reference: Salesforce Help - Send Logging

NEW QUESTION # 89
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New Release Salesforce MCE-Admn-201 Exam Questions: Right Preparation Method [2025]

Trustworthy MCE-Admn-201 Exam Content | MCE-Admn-201 Brain Dumps

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q84-Q89):

2025 Reliable MCE-Admn-201 Exam Guide | Accurate 100% Free Trustworthy MCE-Admn-201 Exam Content

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