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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q59-Q64):

NEW QUESTION # 59
What can you learn from segment compare on the segment detail tab?

A. To view individual users that are part of the segment
B. To understand view time purchases attributes revenue by category
C. To understand what campaign use the segment for targeting
D. To compare users, engagement activity and other actions across segments displayed

Answer: D

NEW QUESTION # 60
What is a rule criteria that you can use in the segment creation process?

A. Dimensions
B. Email Click Throughs
C. Social Mentions
D. Actions

Answer: D

Explanation:
When creating segments in Marketing Cloud Personalization,Actionsserve as a crucial rule criteria. Actions represent the specific behaviors and interactions users perform on your website, mobile app, or other digital channels. These actions provide valuable insights into user preferences, intent, and engagement.
Here's how Actions are used in segment creation:
* Defining segment criteria:You can create segments based on specific actions users have taken, such as viewing a product, adding an item to their cart, completing a purchase, or abandoning a form. This allows you to group users based on their demonstrated interests and behaviors.
* Combining with other criteria:Actions can be combined with other rule criteria, such asuser attributes (demographics, location) or session attributes (time of day, device type), to create highly targeted segments. This enables you to define complex rules that capture nuanced user behavior.
* Real-time segmentation:Actions are tracked in real-time, allowing for dynamic segment updates. As users perform actions, they are automatically added or removed from segments based on the defined criteria. This ensures that your segments always reflect the latest user behavior.

NEW QUESTION # 61
How are anonymous visitors tracked?

A. The customer must assign a unique alphanumeric identifier using a first-party cookie
B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
C. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
D. The browser assigns a 3rd party cookie

Answer: C

NEW QUESTION # 62
What are Marketing Cloud Personalization's machine learning powered algorithms called?

A. Data Science Workbench
B. Machine Learning Tools
C. Einstein Decisions
D. Einstein Recipes

Answer: D

Explanation:
Marketing Cloud Personalization'smachine learning-powered algorithmsare referred to asEinstein Recipes.
* They enable personalized recommendations and decisions by combining machine learning models with business logic.
* Marketers can customize these recipes to optimize recommendations based on specific use cases.
References:
* Salesforce Interaction Studio Documentation - Einstein Recipes

NEW QUESTION # 63
What are the components of an interaction studio web campaign? [check]

A. Email capture, homepage, and product requisite
B. Experience, template, and content Zone
C. Configured recipe, visitor profile, and content window
D. Affinity, infobard and attribution window

Answer: B

NEW QUESTION # 64
......

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Marketing-Cloud-Personalization Online Bootcamps - Marketing-Cloud-Personalization Exam Preparation

Marketing-Cloud-Personalization Exam Preparation & Marketing-Cloud-Personalization Detailed Study Plan

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q59-Q64):

Best Accurate Marketing-Cloud-Personalization Online Bootcamps by Actual4dump

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