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Marketing Cloud Connect Essentials exam certification & MCC-201 exam reviews

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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed for individuals who are interested in connecting their Salesforce org with the Marketing Cloud. Marketing Cloud Connect Essentials certification exam is aimed at professionals who work in marketing, sales, or IT and want to gain a deeper understanding of how to integrate and utilize the Marketing Cloud Connect platform to improve their marketing campaign strategies. MCC-201 Exam Tests candidates on their knowledge of the Marketing Cloud Connect platform, including how to set it up, configure it, and use it to synchronize data between Salesforce and the Marketing Cloud.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q60-Q65):

NEW QUESTION # 60
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Automation Studio to prepare personalization data and initiate journey.
B. Use Automation Studio and Salesforce sends with campaign as an audience.
C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Answer: A

NEW QUESTION # 61
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

A. Recreate this external web form inside Marketing Cloud.
B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Create this as a Journey Data Source via Journey Builder.

Answer: C

NEW QUESTION # 62
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?

A. Link to Marketing Cloud data extensions
B. Link to the Web Analytics Provider API
C. Link to the Web Analytics SFTP
D. Link to the Marketing Cloud API

Answer: A

NEW QUESTION # 63
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

A. They should send at least 250,000 messages per month to maintain their sender reputation.
B. They should have one dedicated IP address for every 100,000 messages send per month.
C. They should have one SAP for transactional sends and another for commercial sends.
D. They should have a shared IP since their volume is under 500,000 messages per month.

Answer: A

NEW QUESTION # 64
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?

A. Triggered Send
B. Automated Send
C. Guided Send
D. User-Initiated Send

Answer: D

NEW QUESTION # 65
......

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Sample MCC-201 Questions - MCC-201 Test Discount Voucher

Marketing Cloud Connect Essentials exam certification & MCC-201 exam reviews

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q60-Q65):

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