Salesforce MKT-101 Valid Test Notes, MKT-101 Test Duration

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Salesforce MKT-101 exam also covers the use of various Marketing Cloud tools such as Email Studio, Mobile Studio, Social Studio, and Advertising Studio. These tools allow you to create and execute targeted email campaigns, mobile push notifications, social media posts, and targeted advertising campaigns. You will be tested on your ability to use these tools to create campaigns that are relevant, timely, and engaging.

Salesforce MKT-101 Exam covers a wide range of topics related to customer journey creation, management, and analysis using the Marketing Cloud. It tests the candidate's ability to create and manage personalized customer journeys, design and automate marketing campaigns, and analyze customer behavior and campaign performance using Marketing Cloud tools and features. MKT-101 Exam also covers topics related to email marketing, mobile messaging, social media advertising, and data management.

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Salesforce MKT-101 Test Duration & MKT-101 Valid Exam Format

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q146-Q151):

NEW QUESTION # 146
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A. Desktop-centnc Design
B. Static Design
C. Mobile-aware Design
D. Responsive Design

Answer: C

NEW QUESTION # 147
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers

A. A form hosted on the company website that fires the entry event via SOAP API.
B. A form hosted on the company website that fires the entry event via REST API.
C. A Smart Capture form hosted in CloudPages that populates the entry source.
D. A Smart Capture form hosted in CloudPages that updates a Profile attribute.

Answer: A,C

NEW QUESTION # 148
A marketer send an early engagement email to contact who have not opened or clicked
emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on
the CTA? Choose two answers.

A. select the click activity bar chart from the email overview of the click activity tab
B. select the user clicks the overview tab in the inbox activity section
C. select the URL or tracking alias from the link view tab of the click activity tab.
D. select the URL id for the URL or tracking the alias from the job links tab.

Answer: B,C

NEW QUESTION # 149
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Wait Activity
B. Verification Activity
C. Skip Automation

Answer: B

NEW QUESTION # 150
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

A. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
B. Contact Data using Synchronized Data Sources
C. Journey Data queried from main data extension
D. Journey Data using CRM Report Import Activity to Salesforce Data Extension

Answer: B

Explanation:
To provide near real-time data in a 30-day welcome journey, Northern Trail Outfitters should use contact data using synchronized data sources. This will allow them to access the most up-to-date data from their CRM system in decision splits and other journey activities. Journey data is static and based on the entry source data extension, which may not reflect recent changes in CRM. Contact data mapped through profile attributes or imported from CRM reports may not be as timely or accurate as synchronized data sources. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5

NEW QUESTION # 151
......

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Salesforce MKT-101 Valid Test Notes, MKT-101 Test Duration

Salesforce MKT-101 Test Duration & MKT-101 Valid Exam Format

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q146-Q151):

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